Digital Acceleration Explained By Bala Srinivasa Rao Namburi

Bala Srinivasa Rao Namburi
Bala Srinivasa Rao Namburi is a steadfast professional leader who shares his vision and motivates others to see the same goal and realize how they may have a long-term impact on the community. Srinivasa is a responsible leader who readily delegates work to his teams and do not take on any tasks by himself.

You should know a few things about him, despite his standing as a professional leader with a complicated history. Let's begin with his professional background.


How Do You Define Digital Acceleration?

A company's future direction is guided by "digital acceleration" as a business strategy. It changes the focus away from digitizing a process and toward adopting cutting-edge technology like business process automation, data visualization, machine learning, and artificial intelligence.


Pros Of Digital Acceleration


Firms will be able to profit from a new technology based on the degree to which they adopt it. Here you can see some prevalent benefits of digital acceleration and business process digitization:

  • Future Proof

COVID's future-proofing will not be the final major transformation in the digital or commercial worlds. Consumer behavior can also modify the business ecosystem with new technologies and cultural changes. In any uncertain scenario, every company is looking for prosperity in every new environment and should learn to adapt hastily, and not just survive. 

  • Innovation

Digital acceleration allows firms to uncover new opportunities by giving them access to real-time data, new approaches, and analytics. This is the reason why companies that are embracing technology quickly and also adapting are uniquely positioned for offering their competitors something they can’t do.

  • Monetary Savings

Traditional software is incompatible with the operations and needs of today's businesses. It involves costly software development and makes adapting to changing business practices challenging for businesses. These issues can be solved with digital acceleration, a low-cost, high-return-on-investment (ROI) solution.

  • Scalability

Businesses' technology often gets in the way as they grow and expand to accommodate new prospects. It is unable to scale. The cloud and other digital technologies make scalability possible for firms without significant disruptions.

  • Lower Labor Costs

Many highly competent people lose hours each day to repetitive, manual chores that may be done for a far cheaper cost with better software and automation technology.

  • Decision-Making Enhancement 

Often, organizations are able to make the best decisions based on the information they have at the time. They can't decide if the data is partial, fractured, or missing. Data acceleration centralizes and unifies data, making it easier to create reports, assess the effects of changes, and even discover new goods and services previously hidden by data silos.


Final Thoughts!


Digital acceleration is, in general, a business strategy that can direct the future decision of a company. It continually attempts to gain from the newest possibilities and watch what is coming rather than having a definitive objective or endpoint. It changes the focus away from digitizing a process and toward adopting cutting-edge technology like business process automation, data visualization, machine learning, and artificial intelligence.


Srinivasa Rao Namburi has a pleasant nature that can inspire every youth in the corporate world. Currently, he is the CEO of Avighna Capital and holds a professional experience of more than 25 years.

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